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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    The Objective of Research Is to Gather Preliminary Information That
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The Objective of Research Is to Gather Preliminary Information That

Question 150

Question 150

Multiple Choice

The objective of research is to gather preliminary information that will help define the problem and suggest hypotheses.


A) causal
B) primary
C) exploratory
D) descriptive
E) secondary

Correct Answer:

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