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    Principles of Marketing Study Set 7
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    Exam 14: Communicating Customer Value
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    The Decision to Use a Cleaning Genie to Communicate the Strength
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The Decision to Use a Cleaning Genie to Communicate the Strength

Question 78

Question 78

Multiple Choice

The decision to use a cleaning genie to communicate the strength and power of Mr.Clean cleaning liquid is representative of the process of the communication model.


A) decoding
B) sourcing
C) messaging
D) encoding
E) signifying

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