Toward the End of the Fiscal Year,the Owner of a Small

Multiple Choice

Toward the end of the fiscal year,the owner of a small company came back from lunch concerned because he had learned that a business targeting the same customers as his was planning on spending $150,000 on promotion.As soon as he arrived at the office,he called his financial manager and said,"I want to budget $150,000 for next year's promotion." Which method of promotional budgeting did the owner want to use?

A) the competitive- parity method
B) the percentage- of- sales method
C) the pull- push method
D) the objective- and- task method
E) the bottom- up method