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    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Advertisements for Prescription Drugs Often Feature Potential Benefits and Negative
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Advertisements for Prescription Drugs Often Feature Potential Benefits and Negative

Question 127

Question 127

True/False

Advertisements for prescription drugs often feature potential benefits and negative side effects that consumers may experience with use of the medication. These ads present two-sided arguments.

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