Which of the Following Is NOT a Factor in the Changes

Multiple Choice

Which of the following is NOT a factor in the changes occurring in today's marketing communications?

A) Mass media no longer capture the majority of promotional budgets.
B) Improvements in communication technologies are changing how companies and customers communicate with each other.
C) Today's consumers are better informed about products and services.
D) Companies routinely invest millions of dollars in the mass media.
E) Mass markets have fragmented,and marketers are shifting away from mass marketing.