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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    When Is It Advisable to Predominantly Use Sales Promotions in a Promotion
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When Is It Advisable to Predominantly Use Sales Promotions in a Promotion

Question 18

Question 18

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When is it advisable to predominantly use sales promotions in a promotion mix?

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Sales promotions are used to invite and ...

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