Multiple Choice
Which of the following is NOT a major category in a company's promotion mix?
A) advertising
B) public relations
C) sales promotion
D) strategic positioning
E) direct marketing
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q82: Toward the end of the fiscal year,the
Q83: Which major promotion category makes use of
Q84: A company's total marketing communications mix consists
Q85: Today,marketers are moving toward viewing communications as
Q86: Companies are doing less and more as
Q88: Management of a company that adheres to
Q89: When a customer lets a producer know
Q90: In the AIDA model,the D stands for
Q92: Moral appeals are directed to the audience's
Q144: New communications technologies such as cell phones