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FedEx Offers Its Customers Fast and Reliable Package Delivery

Question 125

Multiple Choice

FedEx offers its customers fast and reliable package delivery.When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of using the service,they are acting upon .


A) social relationships
B) a societal marketing campaign
C) relationship marketing
D) loyalty
E) customer- perceived value

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