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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    "Build a Better Mousetrap and the World Will Beat a Path
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"Build a Better Mousetrap and the World Will Beat a Path

Question 126

Question 126

Multiple Choice

"Build a better mousetrap and the world will beat a path to your door" reflects the _ concept.


A) production
B) marketing
C) target marketing
D) product
E) selling

Correct Answer:

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