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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Greater Consumer Control Means That Companies Must Rely More on Marketing
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Greater Consumer Control Means That Companies Must Rely More on Marketing

Question 1

Question 1

Multiple Choice

Greater consumer control means that companies must rely more on marketing by _ than by .


A) attraction;intrusion
B) interruption;involvement
C) producing;selling
D) inspiration;competition
E) socialization;information

Correct Answer:

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