At Gina's Nails,the Posted Policy Is "Without Our Customers,we Don't

Multiple Choice

At Gina's Nails,the posted policy is "Without our customers,we don't exist." Gina and her staff aim to delight each customer,and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Gina and her staff strive to make every customer a repeat customer.It is most accurate to say that instead of focusing on each individual transaction,Gina and her staff put a priority on .

A) attracting "butterflies"
B) partner relationship management
C) capturing customer lifetime value
D) enlisting customer evangelists
E) converting "strangers"