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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    A(n)is the Set of Actual and Potential Buyers of a Product
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A(n)is the Set of Actual and Potential Buyers of a Product

Question 41

Question 41

Multiple Choice

A(n) is the set of actual and potential buyers of a product.


A) audience
B) market
C) segment
D) exchange
E) group

Correct Answer:

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