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    Principles of Marketing Study Set 7
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    Exam 1: Marketing: Creating and Capturing Customer Value
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    Henry Ford's Philosophy Was to Perfect the Model- T So
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Henry Ford's Philosophy Was to Perfect the Model- T So

Question 39

Question 39

Multiple Choice

Henry Ford's philosophy was to perfect the Model- T so that its cost could be reduced further for increased consumer affordability.This reflects the concept.


A) societal marketing
B) production
C) product
D) selling
E) marketing

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