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    Marketing Research An Applied Orientation
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    Exam 9: Measurement and Scaling: Noncomparative Scaling Techniques
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    The Researcher Can Bias the Scales by Either Biasing the Wording
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The Researcher Can Bias the Scales by Either Biasing the Wording

Question 88

Question 88

True/False

The researcher can bias the scales by either biasing the wording of the statements (Likert type scales),the scale descriptors,or other aspects of the scale.

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