Multiple Choice
Neither agree
Strongly nor Strongly
Disagree Disagree disagree Agree agree
1) Wal-Mart has poor in-store service 1 2X 3 4 5
2) I like to shop at Wal-Mart. 1 2X 3 4 5
The above scale is an example of a ________.
A) continuous rating scale
B) Stapel scale
C) semantic differential scale
D) Likert scale
Correct Answer:
Verified
Correct Answer:
Verified
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Q88: The researcher can bias the scales by
Q89: A forced rating scale forces the respondents
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Q92: Situational factors,such as the lack of clarity
Q93: A measure is perfectly reliable if _.<br>A)X<sub>O</sub>
Q94: Given space limitations,it is not feasible to
Q95: Which statement is true if deciding on
Q96: Typically,each Likert scale item has seven response