Multiple Choice
The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct (Table 9.3 in the text) .
A) attitude
B) satisfaction
C) purchase frequency
D) purchase intent
Correct Answer:
Verified
Correct Answer:
Verified
Q81: A construct is the theory being measured.
Q82: It has been found that providing a
Q83: _ is a measure of construct validity
Q84: The negative adjective or phrase sometimes appears
Q85: X<sub>O</sub> = X<sub>T</sub> + X<sub>S</sub> + X<sub>R</sub>
Q87: With alternative forms reliability,a low correlation may
Q88: The researcher can bias the scales by
Q89: A forced rating scale forces the respondents
Q90: _ is the first step in developing
Q91: Neither agree<br>Strongly nor Strongly<br>Disagree Disagree disagree Agree