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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
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    ________ Is a Comparative Scaling Technique in Which Respondents Are
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________ Is a Comparative Scaling Technique in Which Respondents Are

Question 60

Question 60

Multiple Choice

________ is a comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion.


A) Constant sum
B) Q-sort
C) Paired comparison
D) Rank order

Correct Answer:

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