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    Marketing Research An Applied Orientation
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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
  5. Question
    Are There Any Limitations on Implementing Comparative Scaling Techniques in Mobile
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Are There Any Limitations on Implementing Comparative Scaling Techniques in Mobile

Question 57

Question 57

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Are there any limitations on implementing comparative scaling techniques in mobile marketing research?

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The smaller screen sizes of mobile devic...

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