Multiple Choice
________ scaling and ________ scaling both are comparative in nature.Both result in ordinal data and might result in the respondent disliking the brand ranked 1 in an absolute sense.
A) Paired comparison;constant sum
B) Rank order;paired comparison
C) Rank order;constant sum
D) Q-sort;constant sum
Correct Answer:
Verified
Correct Answer:
Verified
Q54: In constant sum scaling,respondents allocate a constant
Q55: The disadvantages of comparative scaling includes all
Q56: Consider a scale from 1 to 100
Q57: Are there any limitations on implementing comparative
Q58: Which of the following is not a
Q60: _ is a comparative scaling technique in
Q61: _ is being used if respondents are
Q62: When used for classification purposes,the _ scaled
Q63: The four basic scale characteristics are nominal,order,distance
Q64: Q-sort scaling was developed to discriminate quickly