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  3. Study Set
    Marketing Research An Applied Orientation
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    Exam 10: Questionnaire and Form Design
  5. Question
    A Principal Disadvantage of Unstructured Questions Is That Potential for Interviewer
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A Principal Disadvantage of Unstructured Questions Is That Potential for Interviewer

Question 9

Question 9

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A principal disadvantage of unstructured questions is that potential for interviewer bias is high.

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