According to Your Test,comScore Recruited 87 American and Canadian Web

Multiple Choice

According to your test,comScore recruited 87 American and Canadian Web sites to participate in a study to determine what design features and experiences make visitors return to a site.The results of the survey found that ________ was the most important factor in determining whether or not a site would receive repeat visit visitors.

A) whether or not the respondent found the site visit enjoyable
B) content
C) quality of the organization of the site and its degree of uniqueness
D) frivolous content