Multiple Choice
Following McGuire's (1964) seminal research on resistance to persuasion,which of the following message claims would help to inoculate against a message claiming that "applying sunscreen lotion damages skin through a cocktail of unnatural chemicals"?
A) Sunscreen lotion soothes and moisturizes skin,
B) Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer,
C) Sunscreen lotion reduces the likelihood of bodily dehydration,
D) both Sunscreen lotion soothes and moisturizes skin and Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Imagine that an advertising firm wants to
Q2: According to Tormala and Petty (2007),the amount
Q4: Norms describing what people actually do are
Q5: According to Green and Brock (2000),the effects
Q6: According to Cacioppo and Petty's (1979,1985)studies on
Q7: The idea that a littered environment elicits
Q8: Cialdini (2003)suggested that people are most likely
Q9: According to Cialdini (2003),_,<br>A)messages aimed at attitude
Q10: Where P is the Person,AO is the
Q11: Considering Social Identity Theory,the Theory of Planned