Imagine That an Advertising Firm Wants to Know Whether an Ad

Multiple Choice

Imagine that an advertising firm wants to know whether an ad campaign for a laundry detergent should acknowledge at the outset that only a minority of individuals use the product,From what you have learned about majority and minority effects in persuasion,______,

A) mentioning the minority will decrease persuasion
B) mentioning the minority will increase persuasion
C) mentioning the minority will have no effect
D) both minorities and majorities influence persuasion