Multiple Choice
Edwards (1990) found evidence that ______,
A) high self-monitors were more persuaded by an image-based appeal
B) low self-monitors were more persuaded by an appeal based on product quality
C) an affect-based appeal was more persuasive among individuals who had formed an affect-based attitude
D) individuals from Western cultures prefer appeals highlighting individuality
Correct Answer:
Verified
Correct Answer:
Verified
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