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    Introduction to Strategic Public Relations
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    Exam 4: Foundations in PR: Research and Theory
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    Which Management Theory Involves Building Long-Term Relationships with Strategic Publics
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Which Management Theory Involves Building Long-Term Relationships with Strategic Publics

Question 9

Question 9

Multiple Choice

Which management theory involves building long-term relationships with strategic publics through two-way symmetrical communication programs?


A) principles of influence theory
B) inoculation theory
C) image restoration theory
D) excellence theory

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