A Brand Manager at Procter & Gamble Would Like to Raise

Multiple Choice

A brand manager at Procter & Gamble would like to raise the profile of a new shampoo the company has introduced. She thinks her best options may be a celebrity endorsement or a unique advertising campaign. She calls together her team to brainstorm more ideas. The brand manager is in which stage of the managerial decision-making process?

A) identifying the problem or opportunity
B) selecting an alternative
C) generating alternatives
D) reaching a consensus