Kraft Wants to Develop a New Line of Low-Calorie, Low-Fat

Multiple Choice

Kraft wants to develop a new line of low-calorie, low-fat, and low-cholesterol processed cheese products. The managers are studying whether demand is strong enough and whether the new line will yield a favourable return on investment. The managers are currently in which phase of new product development?

A) idea generation
B) product development
C) test marketing
D) development and testing