Multiple Choice
When Nabisco realized that its Ritz cracker brand was experiencing stagnant sales and profits, it began to offer serving suggestions and recipes featuring the cracker on its packaging. This marketing mix change is in response to which of the following?
A) the stage of the product life cycle
B) changes in customer preferences
C) simplifying the product mix
D) challenges from competitors
Correct Answer:
Verified
Correct Answer:
Verified
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