Multiple Choice
A popular cookie brand finds itself in the maturity stage of the product life cycle. Which of the following would be the best marketing strategy for the cookie brand?
A) to reduce production costs in order to increase profits
B) heavy advertising and promotions, including coupons and contests
C) to increase distribution of the cookie
D) to develop new flavours to spur market demand
Correct Answer:
Verified
Correct Answer:
Verified
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