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    Marketing Real People Real Choices
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    Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks
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    For the Retailer, the Practice of ________ Results in Lower
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For the Retailer, the Practice of ________ Results in Lower

Question 52

Question 52

Multiple Choice

For the retailer, the practice of ________ results in lower total sales and, in many cases, damaged merchandise.


A) sweethearting
B) experiential shopping
C) retail borrowing
D) beacon marketing
E) fair trade

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