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    Exam 8: Product I: Innovation and New Product Development
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    Explain Why Consumers May Not "Sweat the Details" When They
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Explain Why Consumers May Not "Sweat the Details" When They

Question 127

Question 127

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Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

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Nondurable goods are consumed in the sho...

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