Multiple Choice
Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a(n) ________.
A) dynamically continuous innovation
B) ideation
C) disruptive innovation
D) knockoff
E) discontinuous innovation
Correct Answer:

Verified
Correct Answer:
Verified
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