Question 1

It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation.

Accepted Answer

A) True 
 B)False

Question 2

Diffusion refers to ________.

Accepted Answer

A)  how promotion is used to support products throughout their product life cycle 
B)  the second stage of the new product development process 
C)  the methodology for evaluating new product ideas 
D)  how the use of a product spreads throughout a population 
E)  the selection of opinion leaders to encourage product acceptance

Question 3

Change happens quickly when a process reaches the moment of critical mass, which is called the ________ point.

Accepted Answer

A)  adoption 
B)  diffusion 
C)  innovation 
D)  trial 
E)  tipping

Question 4

In the product concept development and screening phase of new product development, successes generally occur much more frequently than failures.

Accepted Answer

A) True 
 B)False

Question 5

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a(n) ________.

Accepted Answer

A)  dynamically continuous innovation 
B)  ideation 
C)  disruptive innovation 
D)  knockoff 
E)  discontinuous innovation

Question 6

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Accepted Answer

A)  Component parts 
B)  Accessory equipment materials 
C)  Processed materials 
D)  MRO products 
E)  Raw materials

Question 7

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

Accepted Answer

The answer of Explain why consumers may not "sweat the...

Question 8

A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service.

Accepted Answer

A)  actual product 
B)  augmented product 
C)  core product 
D)  innovation 
E)  brand

Question 9

One measure of firm's commitment to innovation is to what degree the organizational culture provides both the freedom and security for employees to try new things and fail.

Accepted Answer

A) True 
 B)False

Question 10

Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n) ________.

Accepted Answer

A)  unsought product 
B)  impulse product 
C)  staple 
D)  emergency product 
E)  MRO product

Question 11

Explain the difference between durable and nondurable goods. Give an example of each.

Accepted Answer

The answer of Explain the difference between durable and nondurable...

Question 12

The first step in the product adoption process, or adoption pyramid, is ________.

Accepted Answer

A)  product evaluation 
B)  awareness 
C)  problem recognition 
D)  evaluation 
E)  interest

Question 13

Tony wanted to buy a pair of binoculars, but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.

Accepted Answer

A)  specialty product 
B)  staple 
C)  shopping product 
D)  convenience product 
E)  unsought product

Question 14

What are some of the advantages that can be gained by developing a prototype of a new product?

Accepted Answer

The answer of What are some of the advantages that...

Question 15

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

Accepted Answer

The answer of What category of consumer adopters would purchase...

Question 16

In terms of the five characteristics of innovations that affect the rate of adoption, the smart phone would most clearly have a higher degree of ________ than flavored bottled water.

Accepted Answer

A)  compatibility 
B)  complexity 
C)  tangibility 
D)  comparability 
E)  trialability

Question 17

Which of the following adjectives best describes products that would be classified as goods?

Accepted Answer

A)  nonperishable 
B)  convenient 
C)  disposable 
D)  tangible 
E)  heterogeneous

Question 18

An Internet company helps other online businesses with handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________.

Accepted Answer

A)  component service 
B)  processed product 
C)  MRO product 
D)  specialized service 
E)  unsought product

Question 19

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

Accepted Answer

A) True 
 B)False

Question 20

When consumers need a(n) ________, price and product quality may be irrelevant to the purchase decision.

Accepted Answer

A)  emergency product 
B)  staple product 
C)  impulse product 
D)  shopping product 
E)  unsought product

Exam 8: Product I: Innovation and New Product Development

It's usually easier to convince customers to adopt a continuous innovation than a discontinuous innovation.

Diffusion refers to ________.

Change happens quickly when a process reaches the moment of critical mass, which is called the ________ point.

In the product concept development and screening phase of new product development, successes generally occur much more frequently than failures.

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth, consumers still had some learning to do in order to make good use of the new brushing technique. The electric toothbrush is an example of a(n) ________.

________ are manufactured goods or subassemblies of finished items that organizations need to complete their own products.

Explain why consumers may not "sweat the details" when they choose among nondurable goods but have a higher level of involvement when they choose among durable goods.

A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service.

One measure of firm's commitment to innovation is to what degree the organizational culture provides both the freedom and security for employees to try new things and fail.

Explain the difference between durable and nondurable goods. Give an example of each.

The first step in the product adoption process, or adoption pyramid, is ________.

What are some of the advantages that can be gained by developing a prototype of a new product?

What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer.

In terms of the five characteristics of innovations that affect the rate of adoption, the smart phone would most clearly have a higher degree of ________ than flavored bottled water.

Which of the following adjectives best describes products that would be classified as goods?

An Internet company helps other online businesses with handling distribution bottlenecks, including managing tariffs and exchange rates for international shipping. This company provides a(n) ________.

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

When consumers need a(n) ________, price and product quality may be irrelevant to the purchase decision.