Multiple Choice
Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation.
A) geographic
B) psychographic
C) usage
D) positioning
E) social class
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q122: The first step in developing a positioning
Q123: The group of American consumers born between
Q124: According to the long tail approach to
Q125: The group of American consumers born after
Q126: People who are regular visitors to SyFy.com
Q128: To evaluate the different target segments your
Q129: _ are the largest minority group in
Q130: _ segmentation variables classify consumers on the
Q131: The long tail approach to segmentation indicates
Q132: A large chain amusement park sells tickets