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    Exam 7: Segmentation, Target Marketing, and Positioning
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    Your Firm Has Decided to Tailor Its Products and Services
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Your Firm Has Decided to Tailor Its Products and Services

Question 127

Question 127

Multiple Choice

Your firm has decided to tailor its products and services to meet local market demands. A good approach to use would be ________ segmentation.


A) geographic
B) psychographic
C) usage
D) positioning
E) social class

Correct Answer:

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