Multiple Choice
People who are regular visitors to SyFy.com (a website maintained by a science fiction cable network) and those who are regular visitors to BHG.com (a website maintained by the producers of BHG-TV and the publishers of a women's magazine) belong to different ________ segments.
A) demographic
B) ethnographic
C) geodemographic
D) socioeconomic
E) psychographic
Correct Answer:

Verified
Correct Answer:
Verified
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