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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    A Firm's Capability That Is Superior to That of Its
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A Firm's Capability That Is Superior to That of Its

Question 36

Question 36

Multiple Choice

A firm's capability that is superior to that of its competition is referred to as a(n) ________.


A) distinctive competency
B) added value
C) value proposition
D) value chain
E) social benefit

Correct Answer:

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