Marketers Develop Positioning Strategies to ________

Multiple Choice

Marketers develop positioning strategies to ________.

A) limit the number of elements of the marketing mix used for one product
B) identify the location where the organization will sell its products
C) determine the specific means the organization uses to distribute its products
D) create a desired perception of the product in consumers' minds in comparison to competitors' brands
E) select metrics to determine the effectiveness of marketing planning