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    Strategic Management
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    Exam 5: Business-Level Strategy
  5. Question
    Market Segmentation Refers to the Process of Subdividing a Market
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Market Segmentation Refers to the Process of Subdividing a Market

Question 72

Question 72

True/False

Market segmentation refers to the process of subdividing a market into clearly identifiable groups of customers with similar needs, desires, and demand characteristics.

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