Multiple Choice
Which of the following is NOT a reason why innovation is the primary source of competitive advantage?
A) Innovation brings new products better suited to meet customer needs.
B) Innovation improves the quality of existing products.
C) Innovation raises the cost of production.
D) Innovation can allow companies to differentiate its products.
E) Innovation can allow companies to lower their cost structure below its rivals.
Correct Answer:
Verified
Correct Answer:
Verified
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