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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    Two Objects Could Be Very Different in a Similarity-Based Perceptual
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Two Objects Could Be Very Different in a Similarity-Based Perceptual

Question 34

Question 34

True/False

Two objects could be very different in a similarity-based perceptual map, but could be regarded as very similar in a preference-based perceptual map.

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