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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    The Pair-Wise Trade-Off Approach Produces Concepts That Are More Realistic
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The Pair-Wise Trade-Off Approach Produces Concepts That Are More Realistic

Question 35

Question 35

True/False

The pair-wise trade-off approach produces concepts that are more realistic than those of the full profile approach.

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