Which of the Following Statements Concerning the Full Profile Approach

Multiple Choice

Which of the following statements concerning the full profile approach is not true?

A) It yields a somewhat higher predictive validity than does the trade-off approach.
B) The concept evaluation task can employed either a ranking or a rating scale.
C) Fewer judgments have to be made by the respondent than if a two-attribute, trade-off approach were used.
D) All of these are true.