Which of the Following Is a False Statement About the Relationship

Multiple Choice

Which of the following is a false statement about the relationship between channel strategy and marketing strategy?

A) Channel strategy is concerned with the place aspect of the marketing strategy.
B) Channel strategy is narrower in scope than the marketing strategy.
C) Channel strategy focuses on distribution objectives.
D) The channel strategy is important to the firm's overall objectives.
E) The marketing channel strategy focuses on product, price, and promotion.