The Evaluation of Channel Member Performance Is Likely to Be

Multiple Choice

The evaluation of channel member performance is likely to be treated as an afterthought unless:

A) The channel manager has detailed procedures and forms for the evaluation.
B) The manufacturer's top management determines the strategic importance of channel member evaluation.
C) Provision for evaluation is made in the design and management of the channel.
D) The board of directors requires an evaluation.
E) Profits begin to decrease.