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    Business
  3. Study Set
    Marketing Channels
  4. Exam
    Exam 5: Strategy in Marketing Channels
  5. Question
    How Close a Channel Relationship Any Given Manufacturer Should Develop
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How Close a Channel Relationship Any Given Manufacturer Should Develop

Question 12

Question 12

Multiple Choice

How close a channel relationship any given manufacturer should develop with its channel members is really a question of:


A) Cost.
B) Strategy.
C) Channel lengths.
D) Tactics.
E) Behavioral dimensions.

Correct Answer:

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