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    Exam 11: Pricing Issues in Channel Management
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    If an Item That Had Cost the Retailer $7 Sold
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If an Item That Had Cost the Retailer $7 Sold

Question 6

Question 6

Multiple Choice

If an item that had cost the retailer $7 sold at retail for $12.50,the gross margin percentage on selling price is:


A) 78.6%.
B) 56%.
C) 44%.
D) 21.4%.
E) 100%.

Correct Answer:

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