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    Marketing Channels
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    Exam 11: Pricing Issues in Channel Management
  5. Question
    ___________ Are Products That Usually Have the Lowest Price in the Product
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___________ Are Products That Usually Have the Lowest Price in the Product

Question 7

Question 7

Multiple Choice

___________ are products that usually have the lowest price in the product line and yield low margins.


A) Price jumpers
B) Price points
C) Lures
D) Door openers
E) Cost leaders

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