Which of the Following Is a Possible Channel Member Reaction

Multiple Choice

Which of the following is a possible channel member reaction to a manufacturer-initiated price cut?

A) They will expect price cuts to reduce sales volume.
B) They may resent the reduction in their margins that may result from the price cut.
C) They will discontinue carrying the product.
D) They may have to cut the prices of other products they carry.
E) They may be concerned about complaints from customers.