Multiple Choice
Which of the following is not a potential reaction by channel managers to a manufacturer's cut in price?
A) The price cut may decrease sales volume and profits.
B) The price cut may affect the product's quality image, so channel managers may become reluctant to deal with the product.
C) Channel managers may be concerned about the image of their own firms.
D) They may be concerned about a loss of inventory value.
E) Channel managers may be concerned about future pricing policies.
Correct Answer:

Verified
Correct Answer:
Verified
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