Multiple Choice
A manufacturer may feel it needs to control resale price for all of the following reasons except:
A) Its strategy uses price to convey a high-quality product image.
B) It believes price wars will lead to unstable conditions for the whole channel.
C) It needs to ensure adequate margins so channel members will provide a high level of service.
D) It needs all channel members to perform in a specific manner in order to meet strategic objectives.
E) Stable prices are in the best long-run interest of the firm.
Correct Answer:
Verified
Correct Answer:
Verified
Q18: Generally,when manufacturers make major changes in their
Q19: Which of the following is not a
Q20: When a channel member makes disparaging remarks
Q21: Ideally,the channel manager should set the margins
Q22: Which of the following is most likely
Q24: The "price" paid to gain channel member
Q25: An item cost $20 to produce.The retailer
Q26: Which of the following is not a
Q27: Pricing in the marketing channel can be
Q28: The "golden rule" of channel pricing advises